About Us

The Thirty Percent Coalition is a pioneering advocate for increased gender, racial/ethnic, LGBTQ+ and disability diversity on corporate boards. Our vision is a world where the value of corporate board diversity is universally recognized and realized. Our mission is to increase diversity in boardrooms through investor engagement. Our focus is on the demand side – helping companies see the value of board diversity for achieving sustainable returns.

Founded in 2011, the Coalition has grown from a handful of investors to a national forum with more than 90 institutional investors, state treasurers, corporations, professional services firms, advocacy groups, private equity firms, and individuals representing more than $8 trillion in assets under management. Members share best practices, learn from one another, and amplify each other's efforts to achieve our goal.